Pioneering mobility. Trusted for four decades.
A pioneer in vehicle rental in the Kingdom of Saudi Arabia.
A pioneer in vehicle rental in the Kingdom of Saudi Arabia.
A pioneer in vehicle rental in the Kingdom of Saudi Arabia.
Cherry has established itself as a leader in smart mobility and rapid transportation, earning a strong and trusted position in the Kingdom’s vehicle rental sector.
With over four decades of experience, the company has built solid relationships with both public and private sector clients, delivering comprehensive mobility solutions — from short & long-term rentals to used vehicle sales and maintenance services.
Revenu
Million SAR in Revenue
Revenu
Million SAR in Revenue
Revenu
Million SAR in Revenue
Revenu
Million SAR Net Income
Revenu
Million SAR Net Income
Revenu
Million SAR Net Income
Revenu
Million SAR Total Assets
Revenu
Million SAR Total Assets
Revenu
Million SAR Total Assets
Revenu
Million SAR Total Liabilities
Revenu
Million SAR Total Liabilities
Revenu
Million SAR Total Liabilities
/ Vision
To achieve seamless integration between comfort, flexibility, and sustainability.
/ Mission
To provide innovative & reliable short & long-term rental solutions that meet the needs of both private & public sector clients, delivering peace of mind & trusted mobility.
We continue to expand by leveraging our large fleet and operational excellence, offering smooth & sustainable transportation services to customers and partners, focusing on efficiency, cost-effectiveness, & environmental sustainability.
/ Strategic Pillars
Sustainable growth
Sustainable growth
Operational excellence
Operational excellence
Market expansion
Market expansion
Advanced digital transformation
Advanced digital transformation
Customer-centric innovation
Customer-centric innovation
Members
Company activities
Company activities
Company activities
Long-Term Leasing
Long-Term Leasing
Long-Term Leasing
This sector serves government entities, companies, and medium-to-large enterprises.
It provides comprehensive fleet management solutions including replacement, insurance, maintenance, and specialized digital tools.
With large capital investments, it enables clients to expand and manage their fleets efficiently
Short-Term Leasing
Short-Term Leasing
Short-Term Leasing
Daily, weekly, and monthly rental services are provided through branches or the online platform and mobile app, serving both individuals and companies
Vehicle Sales
Vehicle Sales
Vehicle Sales
Used vehicles from our fleet are sold with competitive prices based on detailed analysis, including market data and full vehicle performance reports
Strength
Our Strength Points
Our Strength Points
Our Strength Points
Leadership in an Evolving Market
Leading car leasing company in the Kingdom.
Accelerated growth supported by Vision 2030 and increased demand for government and private rental services.
Diverse fleet composed of cars, trucks and equipment with access to 80 % of the local market for long‑term leasing.
Integrated and Profitable Business Model
Stable revenues from long-term contracts worth SAR 1.2 billion.
Strong profit margins (EBITDA Margin 49.6% in 2024) (Net Income Margin 13.9% in 2024).
Integration of long-term leasing and short-term rental to maximize fleet value.
Smart Infrastructure and Comprehensive Coverage
The Company integrated infrastructure comprising a central workshop, eight regional fixed-location workshops and 21 mobile service units and 27 branches across the Kingdom.
Telematics technology for predictive repair.
Digital platforms for leasing services and fleet management.
Strategic Partnerships and Customer Trust
An approved supplier to government entities and major companies.
Growing market share in the leasing sector representing 8.8% in 2024 (7.7% in 2023), with a presence in major cities such as Riyadh, Jeddah, Khobar, Abha and others.
Over 40 years of experience in managing mega contracts.
Experienced Leadership and Financial Solvency
A management team with extensive experience in the mobility sector.
Financial strength with a share capital of SAR 300 million and a stable return on equity of 12.3%, and a backlog in the long-term leasing contract valued excluding tax at SAR 1.2 billion for 2024.
Smart Mobility Solutions Designed to Meet Requirements
We provide long-term leasing solutions for government entities and major companies which includes services such as maintenance and insurance.
For individual customers, we offer short-term rentals through easy-to-use digital platforms.
Leadership in an Evolving Market
Leading car leasing company in the Kingdom.
Accelerated growth supported by Vision 2030 and increased demand for government and private rental services.
Diverse fleet composed of cars, trucks and equipment with access to 80 % of the local market for long‑term leasing.
Integrated and Profitable Business Model
Stable revenues from long-term contracts worth SAR 1.2 billion.
Strong profit margins (EBITDA Margin 49.6% in 2024) (Net Income Margin 13.9% in 2024).
Integration of long-term leasing and short-term rental to maximize fleet value.
Smart Infrastructure and Comprehensive Coverage
The Company integrated infrastructure comprising a central workshop, eight regional fixed-location workshops and 21 mobile service units and 27 branches across the Kingdom.
Telematics technology for predictive repair.
Digital platforms for leasing services and fleet management.
Strategic Partnerships and Customer Trust
An approved supplier to government entities and major companies.
Growing market share in the leasing sector representing 8.8% in 2024 (7.7% in 2023), with a presence in major cities such as Riyadh, Jeddah, Khobar, Abha and others.
Over 40 years of experience in managing mega contracts.
Experienced Leadership and Financial Solvency
A management team with extensive experience in the mobility sector.
Financial strength with a share capital of SAR 300 million and a stable return on equity of 12.3%, and a backlog in the long-term leasing contract valued excluding tax at SAR 1.2 billion for 2024.
Smart Mobility Solutions Designed to Meet Requirements
We provide long-term leasing solutions for government entities and major companies which includes services such as maintenance and insurance.
For individual customers, we offer short-term rentals through easy-to-use digital platforms.
Leadership in an Evolving Market
Leading car leasing company in the Kingdom.
Accelerated growth supported by Vision 2030 and increased demand for government and private rental services.
Diverse fleet composed of cars, trucks and equipment with access to 80 % of the local market for long‑term leasing.
Integrated and Profitable Business Model
Stable revenues from long-term contracts worth SAR 1.2 billion.
Strong profit margins (EBITDA Margin 49.6% in 2024) (Net Income Margin 13.9% in 2024).
Integration of long-term leasing and short-term rental to maximize fleet value.
Smart Infrastructure and Comprehensive Coverage
The Company integrated infrastructure comprising a central workshop, eight regional fixed-location workshops and 21 mobile service units and 27 branches across the Kingdom.
Telematics technology for predictive repair.
Digital platforms for leasing services and fleet management.
Strategic Partnerships and Customer Trust
An approved supplier to government entities and major companies.
Growing market share in the leasing sector representing 8.8% in 2024 (7.7% in 2023), with a presence in major cities such as Riyadh, Jeddah, Khobar, Abha and others.
Over 40 years of experience in managing mega contracts.
Experienced Leadership and Financial Solvency
A management team with extensive experience in the mobility sector.
Financial strength with a share capital of SAR 300 million and a stable return on equity of 12.3%, and a backlog in the long-term leasing contract valued excluding tax at SAR 1.2 billion for 2024.
Smart Mobility Solutions Designed to Meet Requirements
We provide long-term leasing solutions for government entities and major companies which includes services such as maintenance and insurance.
For individual customers, we offer short-term rentals through easy-to-use digital platforms.
Chairman's Message
1x per 2 weeks training plan update
Coaching via the TrainingPeaks App
Chairman of the Board of Directors
Riyadh Ibrahim Rumayzan AlRumayzan
Chairman's Message
1x per 2 weeks training plan update
Coaching via the TrainingPeaks App
Chairman of the Board of Directors
Riyadh Ibrahim Rumayzan AlRumayzan
Chairman's Message
1x per 2 weeks training plan update
Coaching via the TrainingPeaks App
Chairman of the Board of Directors
Riyadh Ibrahim Rumayzan AlRumayzan
CEO's message
1x per 2 weeks training plan update
Coaching via the TrainingPeaks App
CEO
Abdulaziz Saleh Mohammed Alsowail
CEO's message
1x per 2 weeks training plan update
Coaching via the TrainingPeaks App
CEO
Abdulaziz Saleh Mohammed Alsowail
CEO's message
1x per 2 weeks training plan update
Coaching via the TrainingPeaks App
CEO
Abdulaziz Saleh Mohammed Alsowail
Members
Board of Directors
Board of Directors
Board of Directors
Riyadh Ibrahim
Maiman Al-Mayman
Riyadh Ibrahim
Maiman Al-Mayman
Riyadh Ibrahim
Maiman Al-Mayman
Chairman of the Board
Chairman of the Board
Chairman of the Board
Sultan Mohammed
Abdulrazzaq Al-Duweesh
Sultan Mohammed
Abdulrazzaq Al-Duweesh
Sultan Mohammed
Abdulrazzaq Al-Duweesh
Vice Chairman of the Board
Vice Chairman of the Board
Vice Chairman of the Board
Abdulaziz Othman
Mohammed Al-Nasser
Abdulaziz Othman
Mohammed Al-Nasser
Abdulaziz Othman
Mohammed Al-Nasser
Board Member
Board Member
Board Member
Saleh Abdullah
Saleh Al-Dejayee
Saleh Abdullah
Saleh Al-Dejayee
Saleh Abdullah
Saleh Al-Dejayee
Board Member
Board Member
Board Member
Abdulaziz Saleh
Mohammed Al-Suwail
Abdulaziz Saleh
Mohammed Al-Suwail
Abdulaziz Saleh
Mohammed Al-Suwail
Board Member & Chief Executive Officer
Board Member & Chief Executive Officer
Board Member & Chief Executive Officer
IPO
Initial Public Offering Numbers
Initial Public Offering Numbers
Initial Public Offering Numbers
Company Shares
30 Million
Thirty million ordinary shares, fully paid.
Company Shares
30 Million
Thirty million ordinary shares, fully paid.
Company Shares
30 Million
Thirty million ordinary shares, fully paid.
Nominal Value per Share
10 SAR
Ten (10) Saudi Riyals per share.
Nominal Value per Share
10 SAR
Ten (10) Saudi Riyals per share.
Nominal Value per Share
10 SAR
Ten (10) Saudi Riyals per share.
Ordinary Shares Offered
9 Million
30% of the company’s share capital after the offering.
Ordinary Shares Offered
9 Million
30% of the company’s share capital after the offering.
Ordinary Shares Offered
9 Million
30% of the company’s share capital after the offering.
Initial Public Offering
Subscription Schedule
Subscription
Schedule
Subscription Schedule
Bookbuilding
/
01
Bookbuilding period for participating parties and order book process.
Date:
From [●] [●], 14[●]H (corresponding to [●]G) to the end of [●] [●], 14[●]H (corresponding to [●]G)
/3-5 days/
Bookbuilding
/
01
Bookbuilding period for participating parties and order book process.
Date:
From [●] [●], 14[●]H (corresponding to [●]G) to the end of [●] [●], 14[●]H (corresponding to [●]G)
/3-5 days/
Bookbuilding
/
01
Bookbuilding period for participating parties and order book process.
Date:
From [●] [●], 14[●]H (corresponding to [●]G) to the end of [●] [●], 14[●]H (corresponding to [●]G)
/3-5 days/
Submission
/
02
Deadline for submission of subscription applications by participating parties based on the number of shares allocated to each of them.
Date:
[●] [●], 14[●]H (corresponding to [●]G)
/3-5 days/
Submission
/
02
Deadline for submission of subscription applications by participating parties based on the number of shares allocated to each of them.
Date:
[●] [●], 14[●]H (corresponding to [●]G)
/3-5 days/
Submission
/
02
Deadline for submission of subscription applications by participating parties based on the number of shares allocated to each of them.
Date:
[●] [●], 14[●]H (corresponding to [●]G)
/3-5 days/
Retail
/
03
Subscription period for retail investors.
Date:
From [●] [●], 14[●]H (corresponding to [●]G) to the end of [●] [●], 14[●]H (corresponding to [●]G)
/3-5 days/
Retail
/
03
Subscription period for retail investors.
Date:
From [●] [●], 14[●]H (corresponding to [●]G) to the end of [●] [●], 14[●]H (corresponding to [●]G)
/3-5 days/
Retail
/
03
Subscription period for retail investors.
Date:
From [●] [●], 14[●]H (corresponding to [●]G) to the end of [●] [●], 14[●]H (corresponding to [●]G)
/3-5 days/
Payment
/
04
Deadline for payment by participating parties based on the number of shares allocated to each.
Date:
[●] [●], 14[●]H (corresponding to [●]G)
/3-5 days/
Payment
/
04
Deadline for payment by participating parties based on the number of shares allocated to each.
Date:
[●] [●], 14[●]H (corresponding to [●]G)
/3-5 days/
Payment
/
04
Deadline for payment by participating parties based on the number of shares allocated to each.
Date:
[●] [●], 14[●]H (corresponding to [●]G)
/3-5 days/
Closure
/
05
Deadline for submission of retail subscription applications and payment by retail investors.
Date:
[●] [●], 14[●]H (corresponding to [●]G)
/3-5 days/
Closure
/
05
Deadline for submission of retail subscription applications and payment by retail investors.
Date:
[●] [●], 14[●]H (corresponding to [●]G)
/3-5 days/
Closure
/
05
Deadline for submission of retail subscription applications and payment by retail investors.
Date:
[●] [●], 14[●]H (corresponding to [●]G)
/3-5 days/
Allocation
/
06
Announcement of final allocation of offered shares.
Date:
[●] [●], 14[●]H (corresponding to [●]G)
/3-5 days/
Allocation
/
06
Announcement of final allocation of offered shares.
Date:
[●] [●], 14[●]H (corresponding to [●]G)
/3-5 days/
Allocation
/
06
Announcement of final allocation of offered shares.
Date:
[●] [●], 14[●]H (corresponding to [●]G)
/3-5 days/
Refund
/
07
Refund of excess subscription amounts (if any).
Date:
[●] [●], 14[●]H (corresponding to [●]G)
/3-5 days/
Refund
/
07
Refund of excess subscription amounts (if any).
Date:
[●] [●], 14[●]H (corresponding to [●]G)
/3-5 days/
Refund
/
07
Refund of excess subscription amounts (if any).
Date:
[●] [●], 14[●]H (corresponding to [●]G)
/3-5 days/
Trading
/
08
Expected trading date of the Company’s shares on the market after completion of all relevant requirements and procedures. The exact date will be announced on the Saudi Exchange website: www.saudiexchange.sa.
/3-5 days/
Trading
/
08
Expected trading date of the Company’s shares on the market after completion of all relevant requirements and procedures. The exact date will be announced on the Saudi Exchange website: www.saudiexchange.sa.
/3-5 days/
Trading
/
08
Expected trading date of the Company’s shares on the market after completion of all relevant requirements and procedures. The exact date will be announced on the Saudi Exchange website: www.saudiexchange.sa.
/3-5 days/
Initial Public Offering
Subscription Steps
Subscription
Steps
Subscription Steps
Files
Important Files
Important Files
Important Files
FAQ
Frequently Asked
What sectors does Cherry Trading Company operate in?
Who can participate in the IPO?
What is the maximum and minimum subscription for individual subscribers?
How will the offering proceeds be used?
When will trading of the Company's shares begin?
Are there any restrictions on selling the Company's shares after the subscription?
FAQ
Frequently Asked
What sectors does Cherry Trading Company operate in?
Who can participate in the IPO?
What is the maximum and minimum subscription for individual subscribers?
How will the offering proceeds be used?
When will trading of the Company's shares begin?
Are there any restrictions on selling the Company's shares after the subscription?
FAQ
Frequently Asked
What sectors does Cherry Trading Company operate in?
Who can participate in the IPO?
What is the maximum and minimum subscription for individual subscribers?
How will the offering proceeds be used?
When will trading of the Company's shares begin?
Are there any restrictions on selling the Company's shares after the subscription?
Financial Advisors, Underwriters, and Bookrunners
Financial Advisors, Underwriters, and Bookrunners
Financial Advisors, Underwriters, and Bookrunners
Underwriting Manager
Underwriting Manager
Underwriting Manager
Media Advisor
Media Advisor
Media Advisor
Financial Advisors, Underwriters, and Bookrunners
Financial Advisors, Underwriters, and Bookrunners
Financial Advisors, Underwriters, and Bookrunners
